P.B. Jacobse rhubarb

P.B. Jacobse

Chief Executive Officer

P.B. has over 20 years’ experience in the food and beverage industry and is a respected figure in the community. After completing a Bachelor Degree of Business Administration at Maastricht Hotel Management School in the Netherlands, P.B. left for the US where he completed the Hospitality Summer Program at Cornell University. Upon graduation P.B. worked at the world-renowned Waldorf Astoria Hotel in New York for 5 years. In 2005 P.B. was appointed as the first Managing Director and board member of rhubarb.

In his tenure at rhubarb P.B. has been instrumental in developing and implementing rhubarb’s business strategy, driving the portfolio development from a single channel events business to a multi-channel business incorporating events and locations, significantly increasing the group’s revenue.

As CEO, P.B. has an unwavering commitment to driving the company vision.